JBS head calls for industry-wide focus on competitiveness


Despite spending $500 million on improvements and upgrades since arriving in Australia in 2007, the cost of production of beef here, relative to major international competitors, has actually worsened rather than improved, a JBS spokesman told a Beef 2012 audience last week.

That was one of the key messages delivered by JBS Australia’s new chief executive officer, Andre Nogueira, who made his public speaking debut before a Rural Press Club audience of 400 leading industry stakeholders.

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